It's Getting Harder to Make Money on YouTube - Businessweek: "Despite success stories about YouTube (GOOG) sensations such as Jenna Marbles, the vast majority of the site’s users probably don’t think of it as a place to earn money. The video giant wants to change that. It’s trying to build a bench of talent that can support its ambition of competing with traditional TV. In the past year it has opened swanky new studios in Los Angeles, London, and Tokyo, launched more than 100 new original content channels, and made advances totaling more than $300 million to some of its top video makers."
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